Documents Similar To Balaure Marketing. Balaure – Marketing. Uploaded by. iulia – andreea · Balaure Marketing. Uploaded by. Dragoș Porumb · 2. C-âtoiu, I. References Armstrong, G., Kotler, P.: Marketing. An Introduction, 12th edn. Pearson Education, Inc, New Jersey () Balaure, V., C ̆atoiu, I., Veghes. Public and Nonprofit Marketing: Proceedings Lucica Matei, José Luis Vázquez- Burguete Balaure, V. et al. (), Marketing, ediţia a II-a, Uranus, Bucureşti 2.
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The sale force of a health care organization consists of the employees who deliver medical services and other requested information to consumers, partners, and competitive units.
This strategy seeks to raise the financial contribution in a short period of time. It applies to Cash Cows but only in the case of a higher impact on the financial resources of the organization. The basic instruments of external communication for sending messages marketnig the following [ 2 ]:.
BALAURE, V. [WorldCat Identities]
Each communication activity of a health care organization is represented in a circle-like figure. The promotion policy aims to disseminate information about the activities and services of the health care organization at an extensive level, marketjng well as monitor the perceptions of the targeted populations.
Briefly, marketing should be used as a complement of the management activities. Received Jan 24; Accepted Apr Teora Publishing House; Consequently, management instruments are employed to effectively evaluate the success of a campaign. Subsequently, the investigation of the campaign elements are measured accurately and accordingly as long as it is performed with the help of management instruments [ 5 ].
The limits of the instruments [ 8 ]. Therefore, the following instruments offer the possibility to measure the efficiency of an external communication campaign in a health care organization [ 8 ]:. Therefore, the following instruments offer the possibility to measure the efficiency of an external communication campaign in a health care organization [ 8 ]: Management marketing consists of a wide range of activities, such as analysis, planning, implementation, and control, which mainly focus on the creation, promotion, and outcome assessment, to satisfy the desired objectives of a health care organization [ 1 ].
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Nonetheless, when a health care organization wants to communicate with its consumers, this may happen balarue two strategic directions [ 9 ]: Therefore, four strategies can be employed as it follows Fig. Marketing Communication has the role of bqlaure, convincing, influencing and reminding [ 4 ]. Abstract In order to become known and attract consumers, a health care organization has to develop suitable external communication campaigns. It applies to Cash cows, which have an uncertain future.
Marketing. Editia a II-a revazuta si adaugita (Virgil Balaure)
In the new context of globalization, the health care management marketing of services has the following functions [ 2 ]:. Further, the communication process becomes promotion in the marketing environment. Open in a separate window. As such, internal communication is performed between departments or depending on the hierarchic position in the organization. The message, which uses different external communication channels, is delivered with the help of campaigns.
Technopress Publishing House; The external marketing communication in health care services The health care communication strategy of an organization with its marketing environment is an important condition in surviving and assessing the desired outcomes.
This mix of instruments is known in the scientific literature as the promotional communication baluare. Uranus Publishing House; Nonetheless, when a health care organization wants to communicate with its consumers, this may happen on two strategic directions [ 9 ]:. In addition, it may also be applied to Dilemmas and to Dogs. The main objectives of the external communication strategies are the following [ 2 ]: Health care Marketing Bucharest: This strategy seeks to balqure the market share on the expense of short-term profit.
The efficiency growth of external marketing communication through management instruments. The instruments used by the internet are online press releases, websites, communication through Social Media platforms, link exchange partnership contacts, the online profile of organizations, discussions on forums.